JANAMUTHURAJ.
Open to Strategic Opportunities

I set precedents.Not trends.

Experience Strategy Leader. UX. CX. Service Design. AI Experience (AX).

OverviewDubai · GCC · 2026

Enterprise complexity, turned into experiences that measurably perform – 15+ years across banking, government, and enterprise sectors in the GCC.

Enterprise Product StrategyAI Experience DesignTransformation Leadership
CurrentlyLead – Experience Design, Gravitas
FocusUX · CX · Service Design · AX
MarketsUAE · KSA · Qatar
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EvidenceCareer to date
15+Years in UX, CX & Strategy
100+Digital platforms delivered
50+Mobile Apps Launched
5+AI product initiatives
10+Transformation programs

Led Experience Strategy for GCC banks & enterprises · Facilitated 50+ workshops · Built high-performing CX teams

View Strategic Profile
Case Study indexMajor engagements
01
ADCB - Customer Onboarding PlatformService, UX & UI Design · +30% sales
02
Six Flags Qiddiya City - Virtual ConciergeExperience Strategy, AI Product Design & Service Design · Unified AI concierge
03
ADCB - Enterprise Knowledge AIExperience Strategy, AI Product Design & Service Design · Zero breaches
04
ADCB - TouchPointsService, UX & UI Design · #1 lifestyle app
05
Qiddiya City - Six FlagsExperience Strategy, UX & UI Design · Two parks, one system
06
ADNOC - Digital TransformationExperience Strategy, UX & UI Design · 500+ pages unified
07
RAKBANK - Website RevampService, UX & UI Design · Website of the Year
08
SAB - PFMService, UX & UI Design · KSA's first PFM
09
RAKBANK - SME Onboarding JourneyService Design & Research · -78% opening time
10
FAB - Employee ExperienceService Design & Research · Root causes validated
View all Case Studies
CredentialsTrack record

Career Highlights

AI Products

Built & Shipped

  • Ansab UAE

    Ranks credit cards, loans, mortgages & accounts across 20 UAE banks against your profile, with Central Bank rules built in.

  • UX/UI Audit Tool

    Analyses live websites and uploaded designs, delivering structured findings with screenshots, scores & recommendations in minutes.

  • Blueprint AIComing soon

    Transforms discovery interviews into structured service blueprints, mapping friction points and automation opportunities across six swim lanes.

Founder-Led Initiatives

Founded & Scaled

  • TicGET & PinkAnt

    Founded and led TicGET and PinkAnt from a blank page, defining product vision, target users, and go-to-market approach through to a live market pilot.

  • Investor & Revenue Strategy

    Secured investor alignment and built scalable business and revenue models, balancing growth ambition with sustainable, defensible unit economics.

  • Cross-Functional Delivery

    Led design, engineering, and marketing teams end to end, shipping research-driven, usability-validated launches on scope and on schedule.

Leadership & Impact
PerspectivesIdeas & writing
Experience Strategy, AI & Leadership · Jul 15, 2026

Working With AI, Designing For AI: How the UX Stack Splits in Two

Tomorrow's designers won't choose between traditional and AI-native UX – they'll move between both, often in the same week.

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Working With AI, Designing For AI: How the UX Stack Splits in Two
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