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XCS-07 · Banking
RAKBANK - Website Revamp
Region's First Optimizely implementation
Transforming RAKBANK's digital experience
RAKBANK, one of the UAE’s leading financial institutions, partnered with us to completely reimagine its digital presence. The brief was clear: transform a legacy platform into a modern, high-performing, fully compliant, and personalized banking experience that reflects the bank’s bold, innovative spirit and appeals to a new generation of digital-first customers.
RAKBANK’s website was outdated in design, user experience, and technology. It no longer met the needs of modern banking customers or supported the bank’s evolving business goals.
RAKBANK provides Retail, Wholesale, and Islamic Banking across 35 branches and digital channels. Following years of digital underinvestment, the new CEO sought a bold new website to reflect the bank’s renewed ambition.
To create a best-in-class digital banking experience underpinned by a bold new design language and modern technology stack; that engages users, converts better, and reflects the bank’s renewed ambition.
Services:
01 – Migrate from legacy to best-in-class
We moved from HCL to a headless Optimizely framework using REACT creating a fast, responsive site that empowers digital teams and unlocks modern content delivery.
02 – Design for the next generation
Targeting Gen Z and Millennials, we introduced personalized journeys, behavioral targeting, and data-informed UX to drive conversion and engagement.
03 – Embed compliance at the core
We built CPF compliance into the design, ensuring every product page is transparent, regulated, and easily maintained through structured content modules.
04 – Unlocking Business Value with Optimizely
We leveraged Optimizely full suite, from experimentation and personalization to content and cloud to help teams move faster, optimize every touchpoint, and drive measurable marketing and business outcomes.
“Jana and team helped us leapfrog a decade of digital debt in under a year. From architecture to personalization, they delivered a modern, compliant, and customer-first platform with a design language that extends across our brand.”
Tristan BrandtHead of Digital & Innovation
