Experience Strategy Leader UX, CX & AI-Driven Product Transformation

Jana Muthuraj.

Fifteen-plus years operating where strategy, product, and AI meet. Trusted by the GCC's banks, governments, and giga-projects to set direction, standards, and measurable outcomes.

ProfileWho I am

Jana Muthuraj

Lead Experience Strategist

Experience Strategy Leader specializing in UX, CX, Service Design, and AI Experience (AX), with 15+ years of experience shaping digital transformation across banking, telecommunications, government, and enterprise sectors in the GCC.

Delivered 100+ digital platforms, including 50+ mobile applications across web, mobile, AI, and enterprise environments. Led 5+ AI-enabled product initiatives, designing intelligent, customer-centric experiences that align business strategy, user needs, and measurable outcomes.

Recognized for translating complex business challenges into scalable digital experiences and partnering with executive stakeholders across organizations including ADCB, FAB, SAB, RAKBANK, du, ADNOC, Six Flags Qiddiya, and Saudi Grand Prix.

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Experience2013 – Present

April 2021 – Present

Lead - Experience Design

Gravitas

·Lead UX & AI Experience (AX) strategy across enterprise-scale digital ecosystems within banking, government, and mega-project environments
·Delivered 5+ AI-enabled product initiatives, designing intelligent, conversational, and data-driven experiences aligned to business objectives
·Translate strategic vision into scalable user journeys, IA frameworks, AI interaction models, and multi-platform experience architectures
·Own UX scoping, estimation, delivery governance, and cross-functional stakeholder alignment across business and IT units

Clients: ADCB, RAKBANK, SAB, FAB, Six Flags Qiddiya, Saudi Arabia Grand Prix, RTA Dubai

Mar 2020 – Mar 2021

Senior Experience Consultant

Valtech (Formerly Revonic)

·Defined end-to-end UX strategy grounded in research insights and brand objectives
·Led discovery workshops translating CX gaps into structured digital roadmaps
·Redesigned e-commerce mobile ecosystems improving usability and conversion flows
·Developed scalable IA systems and high-fidelity prototype frameworks

Clients: du, ROSHN, ADNOC Distribution, CIB Egypt, Level Shoes

Apr 2019 – Feb 2020

Senior UX Designer

Omnia

·Led UX strategy for enterprise and government digital transformation initiatives
·Developed PoCs and digital roadmap frameworks supporting executive proposals
·Conducted CX audits and heuristic evaluations informing product evolution

Clients: ADNOC, The Executive Council of Dubai, TRA UAE, ADEK, Wolf Haus

Mar 2018 - Mar 2019

MW UX Designer

VML (Formerly Mirum Agency)

·Led digital banking experience strategy across multi-market ecosystems (KSA, UAE), defining unified customer journeys and scalable IA frameworks
·Delivered end-to-end UX solutions aligned to business, compliance, and cross-channel integration requirements

Clients: Al Rajhi Bank (KSA, Jordan, Kuwait), First Abu Dhabi Bank (FAB), NCB, Jumeriah Group, Toyota

Aug 2016 - Feb 2018

UX Specialist

Ooredoo Qatar

Part of the Digital Experience team driving UX research and service design across telecom ecosystems, including mobile, web, kiosks, and Smart TV platforms.

Feb 2016 - Jul 2016

UX / UI Designer

Kutung Design Labs

Led user research and IA design for digital products, translating stakeholder requirements into high-fidelity interfaces and scalable front-end-ready design systems.

Nov 2014 - Jan 2016

UX / Interaction Designer

Cognizant Technology Solutions

Delivered enterprise UX solutions across web and mobile platforms; facilitated stakeholder workshops, research synthesis, and UX estimation for large RFP-driven programs.

Feb 2013 - Aug 2014

UX Analyst

Reku Pty Ltd

Collaborated with stakeholders to define UX solutions for e-commerce platforms, conducting usability testing and improving online customer journeys.

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