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XCS-06 · Energy
ADNOC - Digital Transformation
From a corporate website to a digital gateway for the future of energy.
ADNOC is one of the world’s leading diversified energy groups, operating across the entire energy value chain and serving a broad ecosystem of investors, partners, suppliers, customers, media, employees, and the wider public.
As ADNOC accelerated its digital transformation journey, the corporate website needed to evolve beyond a traditional information portal and become a modern digital platform that better reflected the organization’s scale, innovation agenda, sustainability commitments, and future-focused vision.
The existing experience had grown over time, resulting in fragmented content structures, complex navigation paths, inconsistent user journeys, and challenges in helping diverse audiences quickly find relevant information.
Key challenges included:
- ·Large volumes of content across multiple business units
- ·Complex stakeholder ecosystem with diverse user needs
- ·Inconsistent content discovery and navigation
- ·Growing demand for mobile-first experiences
- ·Need to better showcase innovation, AI, sustainability, and corporate initiatives
- ·Lack of a scalable experience framework for future growth
Reimagine ADNOC’s digital presence by creating a unified, user-centered experience that simplifies information discovery, strengthens brand perception, and supports ADNOC’s digital transformation ambitions.
The goal was to create a platform that serves multiple audiences while maintaining clarity, accessibility, scalability, and consistency.
Services:
01 – Understand User Needs
Mapped key audience groups, business objectives, and content consumption patterns across ADNOC’s digital ecosystem.
02 – Simplify Information Architecture
Restructured content and navigation to improve discoverability and reduce complexity across hundreds of pages and services.
03 – Design for Multiple Audiences
Created tailored journeys for investors, partners, suppliers, customers, media, and potential employees.
04 – Establish Design Consistency
Developed reusable design patterns and scalable UI components to ensure consistency across the platform.
05 – Future-Proof the Experience
Created a flexible digital foundation capable of supporting ADNOC’s evolving digital, sustainability, and AI initiatives.
“The transformation established a scalable digital foundation that better reflects ADNOC’s vision, innovation agenda, and commitment to delivering world-class digital experiences.”
Head of Digital ExperienceADNOC
