TRA - Digital Services Marketplace

TRA (now TDRA) needed a way for UAE government entities to discover, evaluate, and procure digital services and software products from vetted providers, without each entity running its own vendor search from scratch. I designed the Digital Services Marketplace – a B2G platform structured around a product catalog, a directory of 400+ service providers, and real government case studies (UAE Ministry of Interior, Prime Minister's Office, National Qualifications Authority, and more) demonstrating proven impact.

Government entities across the UAE were independently sourcing software and digital services, with no shared, trusted way to compare providers, verify credibility, or learn from other entities' experience – duplicated procurement effort and inconsistent vendor quality, with no visibility into what had actually worked elsewhere in government.

A marketplace model that puts trust and credibility first – every listed provider carries a "Trusted by TRA" badge and rating, products are organised into clear categories (Security & Identity, Collaboration, Infrastructure as a Service, and more), and a dedicated case-studies section lets one government entity see exactly how another solved a similar problem before committing to a provider.

Services:

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